What is email marketing, and why do businesses use it? Check out this helpful video: Now that you know how to responsibly wield email marketing, grab some inspiration from the masterful email marketing campaigns below. In addition to being effective, it’s also personal and accessible for a wide variety of companies. For the people who want to learn more, these are followed by a more detailed (but still pleasingly simple), step-by-step explanation of how the deal works. Think you know all about the people who are reading your marketing emails? Each card picture is a CTA in and of itself -- click on any one of them, and you'll be taken to a purchase page. Bezar had the same idea. You may unsubscribe from these communications at any time. What better products to call attention to than the stuff worn by America's latest legend? Email campaigns that are designed for mobile devices are especially important -- a quality known as "responsive design." FOMO, or “the fear of missing out” is real. 1 Lead Magnet Promotion Email. Below are a few real-world examples of insurance emails that stand out from the crowd. Not only does this give some major inspiration, but, by placing the exact tools in plain view, potential customers know exactly what to look for when they head to the store or browse online. The subject line was: "Uh-oh, your prescription is expiring." In addition to linking to Letter Shoppe's designs (available on merchandise that is ultimately sold by RedBubble), the email campaign includes an endearing quote by the Featured Artist: "Never compromise on your values, and only do work you want to get more of." This "storm update" got the company out ahead of an event that threatened its service, while allowing its users to get the weather updates they need right from the company they count on for Wi-Fi. When sending these types of email, you might include an incentive for recipients to come back to using your service, like a limited-time coupon. The following examples I’m about to share with you (one yes, my mom did end up finding, shout out mom) are different ways you could spice up email marketing. He follows this up with a reminder that space is limited and then places a link to register just below this. (Download these email marketing planning templates to keep yourself organized throughout the year.). The goal of this email is exactly the same as Snagit’s — get people to start using the product. Don’t be afraid to deviate from the examples above. Your emails don’t have to be long to get your unique brand across. A gallery of real world marketing examples from successful companies. Good to know. Instead of painting a picture of what you can create through crafting, the LearnVest team shows their audience the reality of what happens when you don’t create a financial plan. By the time you’re done scrolling, you land on a dessert Peep martini. Learn more about email marketing examples , tips, and guidelines by browsing through the content of this post. Read on to discover some great email campaign examples and what makes them great -- or just skip ahead to the brands you already know and love. Between this, the personalized greeting, and the 6 year anniversary email that’s specific to my personal milestone, it feels like the offer is hyper-exclusive to me. @lkolow. A gallery of real world marketing examples from successful companies. And when this happens, the message feels as if you’re speaking directly to your subscriber. One of the great advantages that email has over social media is that emails have a much longer lifespan. The results speak for themselves: Buffer is a highly recognized and trusted brand, with almost 400,000 users, and around a million followers across multiple social media sites. and P.P.S. Emails are here to stay, and while statistics inevitably vary the agreed email marketing ROI seems to be somewhere around a whopping 4,000% ROI, or $40 for every $1 spent. drive home two more convincing details: By adding in all of these components, you’ll create a sense of urgency and excitement in your subscribers which translates into an increase in signups. As it turned out, the discount code was actually a bonus promo for Rent the Runway, a dress rental company that likely fits the interest profile of most Birchbox customers -- which certainly didn't disappoint. When Apple launched iPhone SE, it created a stir. The simplicity of email marketing is what continues to make it one of the best tools for reaching your target audience. Runkeeper takes both of these a step further by personalizing their milestone message. They almost give you the feeling that you are in a movie and you have to take action. Hats off to Poncho for using design to better communicate its message. Not only was this initial email great, but his response to my answers was even better: Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers. First, we see how Lewis Howes delivers his webinar emails. In this post we provide 13 small business email examples for various marketing activities, and create a template from each example, to equip you for quick and effective email marketing. Get Inspired With 21 Awesome Examples …. Did I buy Mom a card?" To show their appreciation, they sent over a 25% discount off their paid version. This example also uses another space wisely: the postscript. Bonus Material: 10 Email Marketing Templates, A little more information on their products. It reads just like an email from a friend or colleague asking for a quick favor. If you can find a nice break in the content that leaves your subscribers wanting more, cut your email there and add your call to action button so they’ll be inclined to click on it. And get inspired. You, too, can use animated GIFs in your marketing to show a fun header, draw people's eyes to a certain part of the email, or display your products and services in action. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '7f4dab33-585c-49b4-b50f-3b0166aa5443', {}); Originally published Apr 29, 2020 1:00:00 PM, updated September 02 2020. Have you ever opened an email that reads like a textbook? When this happens, they’ll be more inclined to take the next step. But newsletters aren't TheSkimm's only strength when it comes to email. Defining itself as an ‘all-in-one online marketing system,’ GetResponse indeed flaunts an excellent function checklist, consisting of automation, CRM, landing pages, as well as even an alternative to run your webinars. You can even run some AB tests to see which one performs best with your audience. This type of customization reiterates that this email was tailored for this individual only. For example, if the subject line is a question, the preview text is the answer. It's important that an email campaign's recipients have opted in to receive this content, and that each newsletter offers something valuable. I have to say, I'm a sucker for GIFs. Email marketing software should always have a customer support system in place for those who wish to unsubscribe or want to get in touch with the restaurant directly. Another way to nudge your audience into taking action is to give them the inspiration to do so. This pattern is then repeated 4 more times. Check out the clever copywriting and email design at work in this example: We love TheSkimm's daily newsletter -- especially its clean design and its short, punchy paragraphs. When compared to general broadcast emails, relevant ones drive 18x more revenue. Written by Lindsay Kolowich Cox Kammok’s welcome email is also one worth re-creating. The resulting email campaign focuses almost entirely on the Olympic marathoner's amazing accomplishment. By the time subscribers make their way down to the Get Started button, they can’t wait to begin. Inside you’ll find email templates you can copy-paste, and send to your email list. Here, the folks at TheSkimm took it a step further by asking Mineo if she'd like to earn the title of brand ambassador as a loyal subscriber -- which would require her to share the link with ten friends, of course. Once someone donates to a charity: water project, her money takes a long journey. Example #1: Duffy’s Sports Grill; Example #2: Hotel Tonight; Welcome Emails. Your welcome message should feel warm and engaging. Effective email marketing campaigns need to be cleverly written to attract attention in busy inboxes. RedBubble sells merchandise featuring designs from artists all over the world. Here's an example of an email I once received from this brand. In this first one, Neil Patel introduces his latest blog post within the first sentence. The Mack Weldon team also uses similar terms to Vitamin Shoppe with their “you’re getting the gift” messaging. Take the email below from Paperless Post, for example. A great email marketing template example will pay attention to the target audience, what your email says and the content and so on. New subscribers see a discount code before the message even starts. That’s bad news for your personal life, but good news for your email marketing. Free and premium plans, Sales CRM software. Email marketing is the use of email to promote a company's products and services or to connect with the customers. This week's, for example, asked subscribers what they would do if the internet didn't exist. Here’s what the grey text between the two images says (in case you can’t read it): The front door. How to Craft the Perfect Email for Every Stage of the Buyer's Journey, What's The Best Time to Send Email Campaigns? Email marketing campaign examples like this make the recipients excited and thrilled. Let’s face it: writing good marketing emails is TOUGH. In the next two examples, a natural flow emerges: As soon as you open this Duffy’s email, you’re instantly greeted with a banner image and a call to action. See all integrations. In the second half of the email, we see two big orange buttons to register with a different call to action on each. Once you've included personalization elements and added your copy and images, it's time to add a call-to-action. Plus, the timeframe can be modified based on the business model. That was the subject of this automated unsubscribe email from HireVue. But first, download the planning template you'll need to craft your own lovable email marketing campaign, and check out our new Out-of-Office Email Generator to make your email address even more delightful to your contacts. It's like Dribbble, but for marketers. Read the article by Stripo marketing team about the hottest tendencies and the best tools for responsive email design . HubSpot’s opt in email is a great one to follow because they do just that. Would you want to read the email if it showed up in your inbox? HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Your welcome email is your only chance to make a good first impression and guide your new subscribers into taking the next step. For example, Casper uses abandoned shopping cart emails and adds a customer review to build trust. Email subject lines, for example. The subject line of this email campaign reads before citing interesting data about relocation trends in the U.S. Trulia doesn't benefit from people who choose not to move, but the company does benefit from having its fingers on the pulse of the industry -- and showing it cares which way the real estate winds are blowing. Stellar email marketing examples for the insurance industry. According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. 30 Best E-commerce Email Marketing Examples: 1. Email programs that include text-to-subscribe capabilities ease the stress of incorporating the technology into your future email marketing campaigns. Editor's note: This post was originally published in October 2013 and has been updated for comprehensiveness. We signed up to 1,000 newsletters and have collected the best B2B email marketing examples we could find, including email samples from Buffer, VWO, Kissmetrics and Headspace that you can copy and paste. Or if the subject line is a command (like the one below), the preview text seems like the next logical thought right after it: Once you open up an email from BuzzFeed, the copy is equally awesome. Stellar email marketing examples for the insurance industry. Consider these stats on personalization:[*]. Email personalization examples for eCommerce. You might even feel like the company sending you the email knows you in some way, and that it cares about your preferences and making you happy. while making it clear what new subscribers can expect. Round-up style emails work well for those sending emails once per month or even every other week. Canva’s team uses one line of text to capture the reader’s attention and then follows this with a link to read the content. To help, we’ve put together an email marketing swipe file, including 41 email marketing examples (organized by category). As you can see below, the email even advises personal safety -- a nice touch of care to go with the promise of responsive service. Just read their emails, much like the one below. Before you schedule your next email broadcast, ask yourself these two questions: If either answer is “no”, put some personality into it before you send it. In just a few short paragraphs, Autopilot’s team shows off some personality (using words like Flight School and Ready for takeoff?) I especially love how the preview text will accompany the subject line. B2B email marketing strategy Email marketing segmentation B2B email examples B2B email marketing success Human touch Hands down, email marketing is your most effective B2B marketing option. For those still on the fence with reading this article, Neil provides a short teaser (taken from the first three sentences of his article) with a link to read the article afterwards. For those who haven’t clicked the link, they give a short description of what to expect and then they follow this up with a call to action button. Plus, a few other goodies not featured below (*cough* killer Facebook Ad examples *cough*). So, we just… The subject line of this email from beauty product subscription service Birchbox got my colleague Pam Vaughan clicking. When Desiree Linden won the 2018 Boston Marathon, she became the first American woman to win the race in more than 30 years. I especially love the layout of Cook Smarts' emails: Each message features three distinct sections: one for the menu, one for kitchen how-to's, and one for the tips. Uber; Litmus; BuzzFeed; Taylor Stitch; Flock; Headspace; Starbucks; Airbnb; Sweetgreen; Aesop . Consider what you like about these examples, what’s drawing you to them, and how you can tailor them to suit your audience. In the email below, Itsines offers a deal on her foam roller. For more small business email examples, check out this post: Example Emails for Small Business Owners. Plus, the email was kept short and sweet, to emphasize the message that Dropox didn't want to intrude -- it just wants to remind the recipient that the brand exists, and why it could be helpful. Again, this layout is perfect for those looking to scan the email to find only the recipes that interest them. BufferBuffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy.The compan… We like the clever copy on the call-to-action (CTA) buttons, too. For more information, check out our privacy policy. show off your personality in every single email -- starting from your welcome email: The Hustle captures your attention and keeps subscribers engaged by being a little silly and painting a personality-filled picture with their welcome email, generating excitement for their email content to come. Today, I’m going to show you 30 brilliant email examples so you can discover what the pros do to increase their email opens, click through rates, and sales. This is one of my favorite examples, which inspires me at all times to keep building my email list. Here are a few examples of companies getting it right.1. Apple. For a simpler, yet still effective, version of a welcome email, check out this next email marketing example. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'a7d79d5b-7a5d-4ce7-a057-81068f1fdac9', {}); Email marketing is the practice of sending various types of content to a list of subscribers via email. Great email video marketing leads with the video. Want to get started immediately? See something you like. Adding some humor to your email marketing subject lines is the perfect way of getting a higher open rate. They also let their new subscribers know what to do next. We also see another description between the two buttons. But every now and then, we get a newsletter that's so good, not only do we read it, but we click it, share it, and recommend it to our friends. We're committed to your privacy. B2B email marketing strategy Email marketing segmentation B2B email examples B2B email marketing success Human touch Hands down, email marketing is your most effective B2B marketing option. Check out the CTA at the bottom of the email, for example: The "Open Stitcher Radio" button prompts the app to open on your phone. It's an older email, but it's such a good example of personalized email marketing that I had to include it in here. 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